منذ عام ٢٠٠١ Saudi Arabia · Gulf · Since 2001
Assr Group is a Saudi simplified joint-stock company whose branches and subsidiaries rank among the largest telecom distribution networks in Saudi Arabia, the UAE, Oman, Bahrain and Qatar, alongside companies in modern medical technologies and steel manufacturing.
قصتنا Our Story
What started as a small distribution activity in Riyadh grew, device by device and shelf by shelf, into a Saudi simplified joint-stock company in telecom device distribution, the medical sector and industry, run by Saudi hands from the first day.
Assr Group is founded in Riyadh with Assr AlJawal, its telecom distribution arm, betting early that the mobile phone would change daily life for every Saudi family.
Distribution expands beyond the Kingdom into the UAE, Oman, Bahrain and Qatar: warehouses, van fleets and thousands of points of sale, with Modern Distribution leading the prepaid-cards market and electronic collection at home.
The group entered the medical sector with Assr Medical Technology, specialised in disease-diagnostics laboratories, and Assr Alriyada Medical, selling localized medical devices. After-sales service came through Assr Care for mobiles, tablets and more, and industrial capacity grew with Assr Innovation for Industry, the first Saudi factory localizing wired and wireless routers, through to specialised steel: Wasa’et Al-Naqil with new-technology waste containers and the Al-Aryni mill smelting and rolling rebar for buildings and contracting. Factories producing in the Kingdom, for the Kingdom.
Seven companies across three sectors and five countries, with 700 million SAR in sales and 3 billion SAR in exports in 2024 from the telecom arm alone, aligned with Saudi Vision 2030.
شركاتنا The Group
Every company in the group owns one link in the chain, from the factory floor to the customer’s hands: distribution, healthcare and manufacturing.
One of the region’s largest telecom and mobility distribution networks for mobiles, tablets, accessories and IoT: 15 warehouses, 79 vans and 4,200+ active points of sale across five countries, backed by the group’s own after-sales service arm.
Distribution
EST. 2001 · KSA & GULF
The distribution arm. Huawei, Xiaomi, Honor, Lenovo and Realme, plus owned brands Brave, Lead and telo, delivered to 3,000+ points of sale in the Kingdom and 1,200+ across the Gulf.
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Cards & Payments
MDCO · 50+ ZAIN-BRANDED OUTLETS
A leading distributor moving fast in the prepaid-cards market: automating sales and distribution through to electronic collection, with fast, secure service for customers and outlets, and operating 50+ Zain-branded stores for telecom operators.
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After-sales Care
SERVICE & WARRANTY
Authorized after-sales for the devices Assr AlJawal distributes: warranty checks, repair tracking, device pick-up and service centres across the Kingdom.
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Through Assr Medical Technology (disease-diagnostics laboratories) and Assr Alriyada Medical (localized medical devices), the group advances the localization of medical industries and specialised biotechnology for disease diagnostics, with German and global R&D partners, in line with Vision 2030.
Saudi factories covering steel from smelting and rolling to metal forming and specialised container production: enabling local content, technology transfer and Saudi talent development.
Network Devices
AIIC · LCGPA AUTHORIZED
The first Saudi factory localizing wired and wireless internet routers and signal boosters, in cooperation with global technology partners. Authorized by LCGPA, with a production capacity of 750,000+ units annually.
Steel Fabrication
FACTORY · RIYADH
A leader in steel fabrication, waste-management equipment and custom industrial solutions: containers, compactors and hook-lifts built to global specifications.
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Steel Smelting & Rolling
SASO · ISO CERTIFIED
The Al-Aryni steel smelting and rolling mill, producing rebar for buildings and contracting, 36,000+ tons annually, holding the SASO Quality Mark and ISO certifications.
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شبكة التوزيع The Network
Every country runs its own operation: product leaves a local hub and reaches 4,200+ active points of sale across the Kingdom and the Gulf.
Hub: Riyadh
UAE · Oman · Bahrain · Qatar
الرؤية Vision & Values
“To be the region’s most trusted partner for innovative solutions in the distribution of telecom services and devices, specialised medical services and supplies, and local manufacturing, through the most powerful distribution network in the countries we operate in.”رؤيتنا للمنطقة
Long-standing partnerships with world-leading brands, and an expanding portfolio aligned with future technologies.
A robust distribution ecosystem spanning five countries, backed by deep market insight and strong financial resilience.
Fully certified industrial and manufacturing capabilities, investing in innovation and empowering Saudi talent in line with Vision 2030.
شركاؤنا Brands
Assr Group is an authorized distributor for the world’s leading device makers, and builds its own brands alongside them.
World brands
Owned brands
تواصل معنا Contact
Manufacturers, brands and retailers: talk to the team that has moved the region’s technology since 2001.
